Svetlana Berezka

Часть публикаций из профиля, по году от новых к старым. Это не полный список последних работ автора; работы без года — в конце.

• The impact of relationship marketing practices on companies’ market and financial performance in emerging markets2024 · аннотациясвернуть

  Purpose The paper aims to reveal the impact of relationship marketing (RM) practices adopted by companies in emerging markets on their market and financial performance (FP) over a long-term, 13-year perspective.…

• EMOTIONAL STATE AS FACTOR AFFECTING CONSUMER’S IMPULSE PURCHASING BEHAVIOR2023
• Management and COVID-19: Digital Shift to Remote Work and Remote Management2022
• COVID-19 Pandemic, Catalytic Institutions, and Consumer Well-Being: Evidence from Russia2022
• Changes in consumer behavior in the BRICS countries during the COVID-19 pandemic: The role of trust and anxiety2021
• Consumer’s Attitude to the Sharing Economy in Russia2020 · аннотациясвернуть

  This research is focused on the main characteristics of sharing economy as one of the fast-developing sectors of 4.0 industry in the world and in Russia. Due to the increasing role of a consumer as one of the key…

• Sustainability trends and consumer perceived risks towards private labels2020 · аннотациясвернуть

  The present paper explores differences between perceiving consumer risk towards products under private labels (PPLs) versus products under manufacture brands (PMBs) on Russian metropolitan markets (St. Petersburg,…

• Why Entrepreneurial Competencies Are Essential for Business and Management Specialists in the Digital Economy Age?2020