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Ключевые темы по публикациям: Digital Marketing and Social Media; Consumer Behavior in Brand Consumption and Identification; Sharing Economy and Platforms; Economic and Technological Systems Analysis; Customer Service Quality and Loyalty.

Последние работы

Все 69 в OpenAlex
  • Customer orientation as a multidimensional construct: Evidence from the Russian markets2017
  • When does innovation collaboration pay off? The role of relational learning and the timing of collaboration2017
  • Managing portfolios of interconnected customers: evidence from Russian B2B market2013 · аннотация

    Purpose The purpose of this paper is to broaden the current view of customer portfolio management by including the notion of customer interconnectedness. Design/methodology/approach The previous research in customer…

  • Consumer Responses to COVID Policy Across the World: The Role of Community Resilience2022 · аннотация

    The authors examine the role of community resilience in consumer mental, behavioral, and attitudinal responses to policy interventions implemented in response to the worldwide COVID-19 pandemic. Three adaptive…

  • Consumer’s Attitude to the Sharing Economy in Russia2020 · аннотация

    This research is focused on the main characteristics of sharing economy as one of the fast-developing sectors of 4.0 industry in the world and in Russia. Due to the increasing role of a consumer as one of the key…

  • Service quality management model: Case of health resort organizations in the Southern Federal Region of Russia2026
  • FASHION MARKET TRANSFORMATION IN RESPONSE TO EXTERNAL CHALLENGES: THE CASE OF RUSSIA2025
  • The impact of relationship marketing practices on companies’ market and financial performance in emerging markets2024

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