Vera Butkouskaya
Высшая школа экономики
- Marketing and Advertising Strategies
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Corporate Identity and Reputation
Чем занимается
Ключевые темы по публикациям: Marketing and Advertising Strategies; Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Customer Service Quality and Loyalty; Corporate Identity and Reputation.
Последние работы
Все 24 в OpenAlexObstacles to Sustainable Entrepreneurship amongst Tourism Students: A Gender Comparison2020 · аннотациясвернуть
Students’ start-ups are making a significant contribution towards sustainable entrepreneurship development. Thus, this article examines the obstacles to sustainable entrepreneurship amongst university students of…
Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context2020 · аннотациясвернуть
Expanding and maintaining the number of Small and Medium-sized Enterprises (SMEs) is directly related to sustainable economic, social, and individual development. However, SMEs are vulnerable to competition. Thus, this…
Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC)2020 · аннотациясвернуть
The lack of understanding of cross-national integrated marketing communications (IMC) implementation and consumer behavior is an obstacle for international companies. In this inter-country comparison, we analyze IMC…
- Sustainable marketing activities, event image, perceived value and tourists’ behavioral intentions in the sports tourism2023
- Strategic antecedents and organisational consequences of IMC in different economy types2019
- The impact of artificial intelligence (AI) and customer relationship management (CRM) on integrated marketing communications (IMC)2026
- Developing and validating a scale to assess customer experience during the order fulfillment process in the e-commerce context2026
- Technology orientation, customer agility, customer performance: the moderating role of firm size in the Chinese tourism context2025
Наукометрия
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Шаблон письма
Здравствуйте, Vera Butkouskaya! Я студент(ка) [курс, факультет, вуз]. Мне интересна тема [опишите интересы своими словами]. Прочитал(а) вашу работу «Obstacles to Sustainable Entrepreneurship amongst Tourism Students: A Gender Comparison» (2020) — она близка к тому, чем я хочу заниматься. Хочу обсудить возможность выполнить научную работу под вашим руководством. Буду благодарен(на) за ответ — готов(а) рассказать о себе подробнее и прислать резюме. С уважением, [Имя Фамилия]
На этапе теста письмо отправляешь сам из своей почты. Отправка из сервиса и статусы заявок — скоро.