Vera Butkouskaya

Часть публикаций из профиля, по году от новых к старым. Это не полный список последних работ автора; работы без года — в конце.

• The impact of artificial intelligence (AI) and customer relationship management (CRM) on integrated marketing communications (IMC)2026
• Developing and validating a scale to assess customer experience during the order fulfillment process in the e-commerce context2026
• Technology orientation, customer agility, customer performance: the moderating role of firm size in the Chinese tourism context2025
• The Impact of Enterprise Risk Management on Customer Agility and Sustainability Performance Relationships in Tourism2025
• Improving guest satisfaction by identifying hotel service micro-elements failures through Deep Learning of online reviews2025
• Sustainable marketing activities, event image, perceived value and tourists’ behavioral intentions in the sports tourism2023
• Obstacles to Sustainable Entrepreneurship amongst Tourism Students: A Gender Comparison2020 · аннотациясвернуть

  Students’ start-ups are making a significant contribution towards sustainable entrepreneurship development. Thus, this article examines the obstacles to sustainable entrepreneurship amongst university students of…

• Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context2020 · аннотациясвернуть

  Expanding and maintaining the number of Small and Medium-sized Enterprises (SMEs) is directly related to sustainable economic, social, and individual development. However, SMEs are vulnerable to competition. Thus, this…